Simplify, sync and keep life up to date with Kies. Manage music, movies and photos. Backup precious contacts and calendars. Or download apps and podcasts and automatically upgrade device firmware. Kies conveniently syncs your life across all your devices. Kies makes your entire digital life more convenient. With Kies, all your media files are intuitively organized, updated and synced within a single library. The innovative interface makes it easy to find the right song, movie, photo or contact, and you can even create custom playlists across devices and services, including iTunes. Plus, with Kies, you can access all your audio and video podcasts. It's time to share wirelessly. Kies Air makes it easy to manage content saved on your device via your desktop or mobile browser using Wi-Fi technology. Without any need for cables, you can easily play and transfer media files, manage data and more.