PMOG stands for Passively Multiplayer Online Game. Players play without playing; clicking around the Internet turns into experience points and currency. This unconventional massively multiplayer online game merges your Web life with an alternate, hidden reality. The mundane takes on a layer of fantastic achievement. Player behavior generates characters and alliances, triggers interactions in the environment, and earns the player points to spend online beefing up their inventory. Suddenly the Internet is not a series of untouchable exhibits, but a hack able, rewarding environment.