Oktopost is a great solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today's social-centric marketplace. Social media marketing is more than counting likes, followers and shares. Today's B2B marketers need to generate leads and measure the business value of their work. Oktopost tracks each lead you generate, and provides the analytics to understand which networks, profiles, groups and posts are most effective.
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