The Alonovo mission is to connect the concept of corporate behavior directly to the profit motive. When a corporation is evolving to balance people, planet and profit everyone wins. We are working to inform society in a very simple, visually appealing manner with regard to corporate behavior at their point of online purchase. Beyond helping to shape social, environmental and political practices of businesses, you are also directly helping non-profit organizations that need funding for their critical work. We, the alonovo.com community contribute between 50% and 100% of what we earn (based upon your purchases through alonovo.com to your cause of choice.