Launched in September 2007, The Point is a community where people can come together to solve the problems that are too big or time-consuming to solve alone. The Point is a groundbreaking way to use the Internet that helps groups of like-minded people get things done. How? No one is obligated to do anything unless a campaign reaches its tipping point. At the tipping point, everyone springs into action, knowing they have the numbers to make a difference.
Think of how often you confront this problem you want to know what everyone else is doing before you decide what you are going to do. Voting, complaining to your phone company, contributing to a group purchase or charity, standing up to your boss, boycotting a company, planning a party--the list is endless. On The Point, all action is contingent on its effectiveness.